CarPlay and Android Auto are still not very popular products in Brazil, but adoption of the two systems for vehicles is already much more advanced in other countries – to the point that we can already paint an image of consumer preferences and how users are responding to new features introduced by Apple and Google, respectively, in their creations.
This latest research by J. D. Power, for example, has brought some interesting findings. They interviewed almost 20,000 car owners and renters around the world between February and July 2018, and took into account the responses of the 14,800 people who bought or rented a car (model 2018) in the last 90 days.
The overall conclusion is clear: CarPlay users are more satisfied with the experience than those adept at Android Auto. On a scale of 1,000 points, with 1,000 being the maximum satisfaction, CarPlay earned 777 points from its users against 748 from Android Auto.
Despite this, not everything is flowers for Apple: as expected, car owners equipped with one or both of the systems said they would rather use Google Maps as a navigation system. 56% of respondents gave preference to Google’s product, while 23% took Apple Maps and another 16% responded by adopting mainly Waze (which, it’s worth remembering, also belongs to Google).
Fortunately, this will soon be a barrier to CarPlay – from iOS 12, it can also run third-party navigation systems, giving up the exclusivity of Apple Maps.
Overall, owners of luxury cars and cheaper cars have a similar satisfaction rating as CarPlay and Android Auto: they were 766 and 765 points on average, respectively. The good news is that in both cases, that satisfaction has gone up: they were 16 and 15 points higher, respectively, compared to 2017 – which means companies are doing the right job, apparently.
In fact, CarPlay and Android Auto are so well on tape with the world’s drivers that they are rapidly supplanting the systems included by the automakers in the vehicles. Almost 1/5 of those interviewed by JD Power stated that they did not use the native solution of their cars, and 70% of them replaced it with another device, such as a smartphone (either independently or as a mediator between the car and the Apple system or Google).
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