Zenfone 5 and his group arrive in Brazil

Asus Brazil officially launched Zenfone 5 in Brazil the night of that Thursday at a big event at the WTC Golden Hall in São Paulo, with the right to attend Cristiano Amon, president of Qualcomm Inc. As it happens every year, it did not come Zenfone 5 Pro, Zenfone 5 Selfie (and 5 Selfie Pro, released only here in Brazil), and the icing on the cake, the Zenfone 5s, which is just like the Zenfone 5 on the outside, but inside it brings the excellent Snapdragon 845 processor.

I’ve been with Zenfone 5 for a couple of weeks, and I enjoyed the device. Unfortunately what I’m not testing is not the 5z, but the Zen5 with Snapdragon 636 processor with 4GB of RAM and 128GB of capacity, but the truth is that it does not look ugly. The highlight is its dual camera, in addition to the beautiful 6.2 “screen, which features bright colors. The negative highlight, at least for me, is the already unavoidable notch, which was used to augment the screen.

The design reminds me of another competitor famous for using the monkey up there, but the notch can easily be erased with a pixel stripe that solves the problem, so long as you do not get used to it, which in my experience, ends up happening. With time of use, the notch ends up becoming less intrusive. All this, however, is subject to another post, and soon comes here in the DD my full review on my experience with Zenfone 5, but what’s more I consider this smartphone a good option in its price range.

Now I wanted to talk a little about each of the other devices that were released. The Zenfone Max Pro features a 5000mAh battery as well as a 6 “screen, Snapdragon 636 processor. It has a new Asus, which sought to get closer to Android Puro, which in practice is simply a system less polluted by fakes and useless apps.

The Zenfone 5 Selfie (and Pro) features a 6 “screen and four cameras, two on the front (one with 20 megapixels) and two on the back. The difference between them is the processor, a Snapdragon 630 in Selfie 5 Pro and a Snapdragon 430 in Selfie 5.

I really liked Zenfone 5z, which has since become a consumer dream in my ever growing list of gadgets to be purchased, because its price is very affordable (see the end of the post), even with specifications of a top of the line. I think he can succeed in Brazil, of course within the limitations of his niche.

Zenfone 5 and the Monica Band

In addition to the releases, Asus Brasil brought a great surprise, a partnership with Maurício de Souza Produções, with the right to the presence of the creator Mauricio and Monica herself, in the version of real life with the daughter of Mauricio and in the classic character of the little girl the planet.

Using the cover that comes in the box of Zenfone 5 and small papers that stand between it and smartphone, and the custom theme of the Class that was released with the device, you can leave the Zenfone 5 with the style of your favorite character, be it the Chives, Monica, Cascão, Bidu, Samson rabbit and many others. The theme and wallpapers can be downloaded in the Asus themes app.

For those who grew up reading the comic strips and comics of master Maurício de Souza like me, it was an exciting time to see him up close. Too bad he lacked the courage to go talk to him, who knows at a next opportunity? Oh, and Zenfone 5 (and 5z) also won the animated Asus emoji in Monica’s Turma version, which were really cool, even if without the iPhone X sensors, the result is not exactly the same.


As always, Asus made the most suspense with prices. Including the already traditional pinpricks of the global marketing director of Asus, Marcel Campos with its competitors (“Motinha cell phones” and “fruit smartphone” are good examples).

Zenfone 5 costs from $ 1,999, or $ 2,499, in the version with 4GB of RAM and 64GB of capacity. The version with 8GB and 256GB goes for R $ 3,399, the with 6GB and 128GB capacity, R $ 2,949. The Zenfone 5 comes out for $ 1,999 in the version with 4GB of RAM and 64GB, and the model with 4GB and 128GB (which I’m testing) costs $ 2,249. The Zenfone Selfie 5 costs $ 1499, and the 5 Selfie Pro, $ 1,699.

Historically, Asus often has an aggressive price stance on their mobile devices, and this time they went too far (before anyone complains, it’s just a joke) with Zenfone 5s, because the first time we have a smartphone with Snapdragon 845 for one really inviting price. Let’s see how the Brazilian market will react to so many new Asus products. See below the video of the event in the DD channel, and subscribe to the channel, because soon, we will have a full review of Zenfone 5 (in post and video).

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